Fundamental of Strategy

Strategic Management

The value of strategic management in today’s corporate word

The strategic management process – a strutural approach
Strategic Analysis

The analysis and evaluation of the external environment

Understanding your customer

Analysing the industry environment and your competitors

The corporate resource analysis

Putting a strategy framework in place

Strategy planning

Value chain analysis
Strategy Formulation

Vision, mission and corporate objectives

Strategic decisions in today’s business environment

Develop the “right” strategy for your company

Corporate strategy, directional strategy and functional strategy

How to add value to all stakeholdels of the corporation
Strategic Choices

The implementation of business strategies as a key issue for
the survival of your company

The tool of benchmarking

Building sustainable competitive advantage
Strategy And Organisational Issues

Culture, behavior and leadership as a framework for the
implementation of strategy
Strategic Issues In Small Companies And Entrepreneurial Ventures

TARGET PESERTA
All business professionals involved in a startegic management
role, line managers in finance, marketing, manufacturing and
R&D, and all professionals involved in business development,
planning and implementation of strategy